Monthly Archives: July 2005
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Trademark Alphabet Soup
July 26, 2005For many companies, one of the most confusing aspects about their trademarks is determining whether they should bear a ‘TM’ or a ® identifier. These valuable symbols can help signal the status of a company’s...
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White Papers are Right Papers
July 23, 2005I can’t think of a more effective way for an organization to state its position on a strategic topic or to convey the benefits of a technology or product to potential customers than to publish...
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Plan Ahead for Effective Media Relations
July 14, 2005As your company makes headway in the marketplace, it’s a good idea to include press relations, and perhaps even an analyst relations programs in your communications planning. In business, nothing says ‘success’ better than a...
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Name that Strategy
July 11, 2005Time to name your company’s latest breakthrough product or technology? If so, you might already be planning steps like locking the top minds of your company in a conference room with a clean white board...
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Home Sweet HomePage
July 7, 2005When you think about your company’s website, remember that it’s really your company’s home on the web and, when planning its form and content, it’s interesting and helpful to draw an analogy between its key...
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The Next Big (Cost Effective) Thing
July 6, 2005For years, I’ve shared my conviction with clients that a well-executed Media Relations “PR” program — aimed at press and analysts — is one of the best means possible to generate buzz and resultant sales...
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What’s in a name?
July 5, 2005What’s in a name? Let’s face it. When it comes to naming a baby or a puppy, there’s plenty of resources out there to help find the perfect name for little Johnnie, Janie or Jeeves....
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Envisioning Marketing Success
July 4, 2005Vision and Marketing Success I witnessed this year’s 4th of July fireworks from Tempe Town Lake and I couldn’t believe my eyes. I had heard that Tempe puts on a great fireworks display but I...