When you think about your company’s website, remember that it’s really your company’s home on the web and, when planning its form and content, it’s interesting and helpful to draw an analogy between its key elements and those you may find in your own backyard. Let me show you what I mean…
- URL: The URL (Uniform Resource Locator) is like the street address of your website and, like selecting the right house to purchase, your URL should be selected carefully and strategically.
- Home Page: Your Home Page is all about curb appeal and it should be designed with the power to both attract, welcome and engage your target prospects and customers. Poor visual appeal can minimize their stay and even discourage them from ever visiting your site again.
- Navigation Bar: The ‘Nav’ Bar is like your home’s blueprint and should be designed to make it both interesting to explore your site and easy to understand your positioning, offerings and unique product benefits.
- About Us: Like treasured family photos displayed on the mantle, the About Us section lets you share a little about the more personal side of your company. Here you can introduce your company’s leadership team through brief biographies and photos, its long-term aspirations through the Company Vision and it’s near-term goals through an effective and focused Company Mission.
- Contact Us: While the Contact Us section is simply the place where you provide your address, phone, fax and email contact information, it’s important to also think of it as an open invitation to visitors to come back soon and often, stay as long as they like, invite their associates, reach you anytime with questions and take their business to the next level. Keep it simple, complete and linked to an actively-managed email address.
When you’re ready to design and build your organization’s website or update and enhance your current site, contact Satow Strategies at info@satowstrategies.com or 602-481-1942.
© 2005 Satow Strategies, LLC.
