As your company makes headway in the marketplace, it’s a good idea to include press relations, and perhaps even an analyst relations programs in your communications planning. In business, nothing says ‘success’ better than a two-page spread with accolades about your organization in the local paper or, better still, in a national or trade publication. So, how do you get there from here?
It’s important to develop a carefully-crafted Media Relations Plan first, long before you issue a press release or call down a phone list of press targets. A clear, concise picture of the programs goals, strategies, tactics and costs is advisable in developing a plan. The plan should contain a target list of press and industry and/or financial analysts as well as key messages, competitive positioning and other central elements. When it comes to managing your relationships with the all-important media community, erring on the side of careful planning, strong strategy development and professional process implementation are all highly recommended. The results of your efforts will speak for themselves.
When you’re ready to plan your firm’s next media campaign, call Satow Strategies. We can help you develop your key messages, press releases and rollout plans — contact us anytime at 602-481-1942 or info@satowstrategies.com.
© 2005 Satow Strategies, LLC.
Written by Paula Satow
