Let’s face it. We’re all in a quandry. After all, who doesn’t have trouble keeping up with their blog posts, sending out their eNews on time, staying connected with friends on Facebook and still finding enough time in the day to post a tweet or two — even if the latter only requires 140 characters?
Maybe the mere fact that you’re not alone in your dilemma makes you feel better. But I have three key suggestions for how to stay on top of your company’s social networking tasks that should help take the load off even more:
- Set a realistic schedule. Where is it written that your eNews has to hit your customers’ inboxes on the same day every month? I hate to disappoint you but chances are your clients and prospects are too busy to notice that your publication arrived later this month than last. Relax, write when you can and send your work out only when you’re good and ready.
- Take it one program at a time. People ask me if they really need to do it all – Twitter, Facebook, LinkedIn, etc. The answer is a resounding NO. But they do need to determine which Web 2.0 media are right for them at any given time. Twitter is all about hyper-communicating, helping your customer keep in touch with the moment-to-moment “pulse” of your business. Facebook is great for building a network of “friends’ to keep close to your day-to-day activities and business updates. LinkedIn is a wonderful tool for connecting with people you’ve worked with in the past and those you hope to work with in the future. All you have to do is choose a vehicle and get on the road to Web 2.0.
- Don’t be afraid to ask for help. There are many outstanding experts out there who understand the nuances, strengths and weaknesses of social media and how to make them work in your market segment. There are also some great writers and bloggers who can take the writing load off of you and deliver quality writing and instill your materials with a unique perspective and a high level of professionalism.
When you’re ready to tap into the power of Web 2.0, call Satow Strategies at 602-481-1942 or email us at firstname.lastname@example.org. It’s as easy as 1-2-3!