Vision and Marketing Success
I witnessed this year's 4th of July fireworks from Tempe Town Lake and I couldn't believe my eyes. I had heard that Tempe puts on a great fireworks display but I had no idea it could be this good. Everytime we thought we were seeing the Grand Finale, there were more effects and more action. It was, without a doubt, the best fireworks display I've ever experienced and I'm likely not to forget it anytime soon. In fact, just to be sure, I plan to go back next year -- same time, same station.
As I watched the show unfold, it occured to me that someone had to envision that fantastic extravaganza from beginning to end before the first sketch was drawn and the first stick was ignited. That's not much different a process than creating a powerful and effective marketing program. One that's capable of boggling people's minds and compelling them to buy a product or try a service. In the end of the day, any marketing program worth its weight must begin with the same powerful envisioning. Someone's imagines a unique way to capture and convey the essence of a brand in such a way that turns suspects into prospects and prospects into loyal customers.
I often tell my clients that they must first establish a strong vision, first and foremost, before they spend dollar one on marketing. Vision helps ensure that they'll get the best return on their extensive investment of time and money. At Satow Strategies, we help companies and organizations define their communications objectives and their project's vision -- whether it's ad campaign, a new website or a corporate brochure or newsletter.
So, the next time you think about a communications program for your firm, remember, start with a strong vision and your project will have the foundation for success. Contact Satow Strategies at info@satowstrategies.com or 602-481-1942 and we'll help you find your vision toward greater business success.
-- Paula Satow, managing member, Satow Strategies, LLC
