For years, I've shared my conviction with clients that a well-executed Media Relations "PR" program -- aimed at press and analysts -- is one of the best means possible to generate buzz and resultant sales leads. Tactics such as strong competitive positioning, targeted key messages and well-timed press releases can add directly to the bottom line for companies of all sizes and means.
While PR continues to be top on my list of recommended marketing tools, the Internet has added a new arrow to my communications quiver. Alongside PR, Search Engine Management (SEM) is proving to be an excellent and cost-effective vehicle for boosting return on marketing investment. Also known as Search Engine Optimization (SEO), SEM is about optimizing and managing your company's visibility on search engines such as Google, Yahoo and MSN in order to increase sales leads, revenue and measurable return on your investment.
Whether you need assistance in planning and executing programs in media relations, search engine management, web design, branding and marketing communications, Satow Strategies, LLC, and our team of strategic communications partners stand at the ready to help your company succeed. Contact us on the web at info@satowstrategies.com or call 602-481-1942 to learn more.
© 2005 Satow Strategies, LLC.
