For many companies, one of the most confusing aspects about their trademarks is determining whether they should bear a 'TM' or a ® identifier. These valuable symbols can help signal the status of a company's rights as the trademark owner. While the rules may differ depending on the country you're filing in, as a rule in the U.S. market the 'TM' symbol is the first step in claiming ownership of a mark, and conveys the fact that a trademark has been applied for. On the other hand, the ® symbol often indicates that the lengthy filing and registration process is complete and you're now officially registered by the U.S. Patent and Trademark Office (USPTO) as the owner.
Here's a great USPTO link for learning more about the differences between these two symbols as well as information on trademark applications, filing and other procedures and terminology: http://www.uspto.gov/web/offices/tac/doc/basic/.
If you're pondering the best route for your firm to travel in developing names and trademark strategies, be sure to contact Satow Strategies at 602-481-1942 and info@satowstrategies.com. We're ready to help you 'make your mark' in your target industry.
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