What's in a name?
Let's face it. When it comes to naming a baby or a puppy, there's plenty of resources out there to help find the perfect name for little Johnnie, Janie or Jeeves. With literally thousands of websites and books like Baby Names Now and When Rover Just Won't Do, there's no dearth of suggestions available on how to brand the blessed bundle's baby bracelet or doggie tag.
But, when it comes to company and product names...well, that's a nome de plume of a different color. While there are a few helpful books out there on the general topic of naming, it's actually a contradiction in terms to pre-determine a list of potential options for product and company names. Why? Because a strong, effective company, product or service name must, by definition, stand apart from the crowd, unique in its market and perhaps in all the world.
So, instead of spending your time combing the web and the bookstore for a list of possible product or company names, spend your time instead identifying the right brand partner for you. Satow Strategies is an outstanding branding and naming partner for companies and organizations, large and small. Based in Scottsdale, Arizona, we're knowledgeable and experienced in all things branding. We stand at the ready to help our customers develop exciting, new product and services names, define new brand architectures that enhance visibility and prepare manageable trademark usage guideines for employees and partners to follow consistently.
So, next time you wonder what's in a name, call Satow Strategies at 602-481-1942 or send us an email at info@satowstrategies.com so we can help you find out what's in your name and how you can tap into its brand value.
© 2005 Satow Strategies, LLC.
