I can't think of a more effective way for an organization to state its position on a strategic topic or to convey the benefits of a technology or product to potential customers than to publish a white paper. It's also an excellent vehicle for educating audiences on important industry topics and consumer issues. As the name suggests, a white paper is often printed on plain, white paper. This, plus simple design including single ink color helps keep design and print costs to a minimum and allows the paper's producer to focus instead on its compelling technical content.
A favorite of technical sales teams during the 'design win' process where closing the sale is key, white papers can be an excellent way to tout a product's technical and/or marketing benefits without the trappings of marketing 'speak' that often accompanies other collateral pieces such as brochures. In other words, white papers are often written by designers... for designers and since they speak the same language, a well-positioned, written and edited white paper can be one of the lowest cost/highest impact methods of winning a customer's heart and mind.
When you're ready to define, write and produce a quality white paper that features your company and its capabilities, be sure to call Satow Strategies. We can help you -- from end to end -- to be sure that your white paper is on the right track. Just contact us at info@satowstrategies.com or 602-481-1942.
© 2005 Satow Strategies, LLC.
