How Web Content May Be Changing the Definition of “Good” Writing
by Paula Satow, Satow Strategies, LLC
Traditionally, when we think of good writing, we often think that the creative adage, “Less is More”, is a good rule of thumb to write by. While it is still true that good content should be well-written and compelling, several new dimensions now come into play when it comes to defining what makes good writing in the age of the Internet.
Here’s a list of short list of tips to live by when it comes to producing good quality writing for your website:
More is More:
Content developed for the Internet is often better when it’s chock-full of keywords to attract more and better qualified leads in your target market segment. If the search engines cannot find you, hot prospects may not find you either. Therefore, be sure you regularly monitor and evaluate your web site in relation to keyword presence and search engine metrics.
Be Clear: When customers and prospects are browsing your website, they are not necessarily interested in reading every word. More likely than not, they will be clicking through, quickly searching for key ideas and data that’s directly relevant to their needs. Therefore, stick with the facts, highlight what’s important and, by all means, keep things very simple and easy to understand. Visually highlighting titles and key words can be very helpful in catching their eye and capturing their interest.
Stay Connected: In the realm of the internet, it seems that water seeks its own level. You are often associated with the partners and customers who link to your site and who let you link to theirs. Proactively connect with your customers, partners and other industry associates, leveraging their position and your own as you cross-reference each other on your respective sites. This affords your customers and prospects convenience and easy access to the information they need while, at the same time, let’s you and your associates tap into the power of shared information to elevate your respective brands.
Get Organized: When it comes to developing your web design and navigation bar, be sure you’re covering all the important bases that you need. Typical sections that visitors often expect to see include: About Us, Products/Services, Capabilities, News & Events and Contact Us. Of course, if your site also serves as an on-line store, be sure you have an easy to find and access “Shopping” section. Your site map design says a lot about your company and your brand so be sure you plan ahead before jumping in and spending money on the implementation process.
Deliver Quality:
The more your company can be positioned as expert in your field and the more your website can be seen as a hub for critical data, the easier it will be to attract qualified leads and future prospects. Copy written to simplify complex concepts, define industry buzzwords and aggregate critical links and statistics can serve your market segment well and, in turn, translates into potential market share for you.
When you’re ready to plan your new website or get started on redesigning an existing site, contact Satow Strategies at 602-481-1942 or info@satowstrategies.com to learn more about how strategic planning and design can boost your site’s value and effectiveness ten-fold.
Visit www.SatowStrategies.com to learn more about outstanding branding, marketing and communications solutions for any company, large and small.
© 2007 Satow Strategies, LLC
