Advent Solar

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Beautiful by design.™ 

With an outstanding patent portfolio in the solar arena, Advent Solar sought to reposition the company to better reflect their unique offering of intelligent, high-energy silicon photovoltaic solutions.

Satow Strategies developed a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:

  • naming architecture
  • strategic positioning
  • tagline:  Beautiful by design.™
  • key messages

Satow also identified and coordinated a world-class communications team including graphics, web and PR talent. Together, the group developed a corporate and product logo, brand identity, corporate suite, PR kit and updated website.

The result… a strategic, integrated approach to solar communications that conveys the unique value of Advent Solar’s intellectual property to customers, prospects, press and the industry at large.

Case Studies

"Paula has been such an asset to Gabriel's Angels. She guided us through the revamping of our mission statement and other branding initiatives. Paula is also timely and works well with clients. She has the unique ability to view a business from the outside looking in and really hit the mark. She helped us revamp our agency's Mission, Vision, Guiding Philosophy and Positioning Statements. That has helped focus our efforts and make an even deeper impact in the community we serve."
Pam Gaber
Founder & President, Gabriel's Angels
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