Archives: Blog
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Positioning Workshops
April 30, 2009A product offering without positioning is like arrow without a tip. You aim and shoot but you never hit the target.
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Social networking for small business
April 30, 2009 -
Great web design is more than just a pretty picture
April 30, 2009The days of websites as brochures are over. Today, websites have to be dynamic, interactive and optimized for SEO .
Logorithms
November 26, 2007A Simple Formula for Great Logo Design and Management by Paula Satow, Satow Strategies LLC According to Wikipedia, an algorithm is a “definite list of well-defined instructions for completing a task.” Here’s a set of...
Naming with Brand Architecture in Mind
November 26, 2007How to apply naming strategies to effectively define and extend your brandby Paula Satow, Satow Strategies, LLC Clients often come to me asking for help in naming a new company or re-naming an existing company....
Writing for the Internet
August 9, 2007How Web Content May Be Changing the Definition of “Good” Writingby Paula Satow, Satow Strategies, LLC Traditionally, when we think of good writing, we often think that the creative adage, “Less is More”, is a...
Get Organized! (Your Messages, That Is!)
March 26, 2007How Clarity Rules When It Comes to Businessby Paula Satow, Managing Member, Satow Strategies Spring has sprung and it’s time for a little spring cleaning. Sure, you can vacuum out your car and straighten up...
New Year’s Resolution: Write a Marketing Plan
January 30, 2007Mapping Your Way to Marketing Success by Paula Satow, Satow Strategies, LLC The new year is well underway and companies everywhere are putting the finishing touches on their 2007 Marketing Plans. Yeah, right! If you...
The Tao of SEO
December 11, 2006Search Engine Optimization Strategies for Companies Large and Smallby Doug Macy, Macy Creative and Paula Satow, Satow Strategies, LLC Websites designed as electronic brochures are always popular. They are useful when you already have leads...
The Ways of the Web
October 25, 2006The Ways of the WebWinning Website Strategies for Companies Large and Small by Paula Satow, Managing Member, Satow Strategies, LLC If your home is your castle then your company’s home page must be one of...