Archives: Branding
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New Satow Strategies Website Launched
July 12, 2011After 10 years, the shoemaker’s children finally got a new pair of shoes. “We took a break from helping everybody else get their website up and running to give our own site at SatowStrategies.com a completely...
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Big Business Branding Makes Small Dreams Come True
December 23, 2009Don’t kid yourself. Successful brands don’t happen by accident. Fortune 500 companies don’t create and build their brands — i.e. their messaging, identity, personality and the like — accidentally. Instead, they first understand the best...
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Group Therapy for Your Brand
October 14, 2009If the recession has your Sales & Marketing team struggling for a way to stand out in the crowd, then it’s time to tap into the power of group intelligence. Satow Strategies is offering a...
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Speedbranding in a Flash
August 27, 2009Good things come to those who wait, right? But, let’s face it, sometimes you need a new brand yesterday, right? When you need your positioning, new name ideas and brand strategy at your fingertips now,...
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Speedbranding Workshop for WITI – July 29
July 16, 2009Women in Technology International is offering a career workshop in conjunction with Satow Strategies and Charles Schwab on Wednesday, July 29th, 2009. Registration and Networking Opportunity 4:00 – Seminar/Workshop 5:00 pm – 7:00 pm at Charles...
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Brand Farewell
May 2, 2009In the current global economic recession, the list of U.S. retailers who are closing many stores and even, in some cases, closing their doors forever is astonishing and continues to grow. Of course, it goes...
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Social networking for small business
April 30, 2009 -
Logorithms
November 26, 2007A Simple Formula for Great Logo Design and Management by Paula Satow, Satow Strategies LLC According to Wikipedia, an algorithm is a “definite list of well-defined instructions for completing a task.” Here’s a set of...
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Naming with Brand Architecture in Mind
November 26, 2007How to apply naming strategies to effectively define and extend your brandby Paula Satow, Satow Strategies, LLC Clients often come to me asking for help in naming a new company or re-naming an existing company....
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Get Organized! (Your Messages, That Is!)
March 26, 2007How Clarity Rules When It Comes to Businessby Paula Satow, Managing Member, Satow Strategies Spring has sprung and it’s time for a little spring cleaning. Sure, you can vacuum out your car and straighten up...