Archives: Branding
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New Year’s Resolution: Write a Marketing Plan
January 30, 2007Mapping Your Way to Marketing Success by Paula Satow, Satow Strategies, LLC The new year is well underway and companies everywhere are putting the finishing touches on their 2007 Marketing Plans. Yeah, right! If you...
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The Name Game
July 20, 2006How to Effectively Launch a New Company, Product or Service Nameby Paula Satow, Satow Strategies, LLC Years ago, when I was managing brands for a technology company, I went online the night before a big...
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Branding Like the Big Guys
June 16, 2006How Small Companies Can Enhance Their Brands with Big Company Brand Styleby Paula Satow, Satow Strategies, LLC Here’s a chicken and egg question for you. Which came first — the big, successful company or its...
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Expand Your Market With Brand Expansion
August 22, 2005OK. So, your product has been wildly successful for years. That’s great! But, remember, if it’s anything like 99.99% of the other products in the world, its market size grew along a bell curve and,...
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Trademark Alphabet Soup
July 26, 2005For many companies, one of the most confusing aspects about their trademarks is determining whether they should bear a ‘TM’ or a ® identifier. These valuable symbols can help signal the status of a company’s...