Archives: Marketing
-
New Satow Strategies Website Launched
July 12, 2011After 10 years, the shoemaker’s children finally got a new pair of shoes. “We took a break from helping everybody else get their website up and running to give our own site at SatowStrategies.com a completely...
-
Big Business Branding Makes Small Dreams Come True
December 23, 2009Don’t kid yourself. Successful brands don’t happen by accident. Fortune 500 companies don’t create and build their brands — i.e. their messaging, identity, personality and the like — accidentally. Instead, they first understand the best...
-
Group Therapy for Your Brand
October 14, 2009If the recession has your Sales & Marketing team struggling for a way to stand out in the crowd, then it’s time to tap into the power of group intelligence. Satow Strategies is offering a...
-
Speedbranding in a Flash
August 27, 2009Good things come to those who wait, right? But, let’s face it, sometimes you need a new brand yesterday, right? When you need your positioning, new name ideas and brand strategy at your fingertips now,...
-
Stepping up to Social Networking
June 9, 2009In theory, it should be as easy to get started on social networking as typing 140 characters on Twitter or posting your latest update on your Facebook wall. But if your goal is to leverage...
-
Naming with Brand Architecture in Mind
November 26, 2007How to apply naming strategies to effectively define and extend your brandby Paula Satow, Satow Strategies, LLC Clients often come to me asking for help in naming a new company or re-naming an existing company....
-
Get Organized! (Your Messages, That Is!)
March 26, 2007How Clarity Rules When It Comes to Businessby Paula Satow, Managing Member, Satow Strategies Spring has sprung and it’s time for a little spring cleaning. Sure, you can vacuum out your car and straighten up...
-
New Year’s Resolution: Write a Marketing Plan
January 30, 2007Mapping Your Way to Marketing Success by Paula Satow, Satow Strategies, LLC The new year is well underway and companies everywhere are putting the finishing touches on their 2007 Marketing Plans. Yeah, right! If you...
-
Internet Tools for Marketers
September 20, 2006Five Powerful Websites I Have Grown to Love by Paula Satow, Managing Member, Satow Strategies, LLC These days, marketers everywhere understand the sheer power and immeasurable value of the Internet. Thanks to a torrent of...
-
Expand Your Market With Brand Expansion
August 22, 2005OK. So, your product has been wildly successful for years. That’s great! But, remember, if it’s anything like 99.99% of the other products in the world, its market size grew along a bell curve and,...