Archives: Marketing
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White Papers are Right Papers
July 23, 2005I can’t think of a more effective way for an organization to state its position on a strategic topic or to convey the benefits of a technology or product to potential customers than to publish...
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Plan Ahead for Effective Media Relations
July 14, 2005As your company makes headway in the marketplace, it’s a good idea to include press relations, and perhaps even an analyst relations programs in your communications planning. In business, nothing says ‘success’ better than a...
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The Next Big (Cost Effective) Thing
July 6, 2005For years, I’ve shared my conviction with clients that a well-executed Media Relations “PR” program — aimed at press and analysts — is one of the best means possible to generate buzz and resultant sales...
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Envisioning Marketing Success
July 4, 2005Vision and Marketing Success I witnessed this year’s 4th of July fireworks from Tempe Town Lake and I couldn’t believe my eyes. I had heard that Tempe puts on a great fireworks display but I...