Archives: Naming
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New Satow Strategies Website Launched
July 12, 2011After 10 years, the shoemaker’s children finally got a new pair of shoes. “We took a break from helping everybody else get their website up and running to give our own site at SatowStrategies.com a completely...
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Speedbranding in a Flash
August 27, 2009Good things come to those who wait, right? But, let’s face it, sometimes you need a new brand yesterday, right? When you need your positioning, new name ideas and brand strategy at your fingertips now,...
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Naming with Brand Architecture in Mind
November 26, 2007How to apply naming strategies to effectively define and extend your brandby Paula Satow, Satow Strategies, LLC Clients often come to me asking for help in naming a new company or re-naming an existing company....
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The Name Game
July 20, 2006How to Effectively Launch a New Company, Product or Service Nameby Paula Satow, Satow Strategies, LLC Years ago, when I was managing brands for a technology company, I went online the night before a big...
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Name that Strategy
July 11, 2005Time to name your company’s latest breakthrough product or technology? If so, you might already be planning steps like locking the top minds of your company in a conference room with a clean white board...
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What’s in a name?
July 5, 2005What’s in a name? Let’s face it. When it comes to naming a baby or a puppy, there’s plenty of resources out there to help find the perfect name for little Johnnie, Janie or Jeeves....