Tag Archives: Branding
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Big Business Branding Makes Small Dreams Come True
December 23, 2009Don’t kid yourself. Successful brands don’t happen by accident. Fortune 500 companies don’t create and build their brands — i.e. their messaging, identity, personality and the like — accidentally. Instead, they first understand the best...
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Speedbranding in a Flash
August 27, 2009Good things come to those who wait, right? But, let’s face it, sometimes you need a new brand yesterday, right? When you need your positioning, new name ideas and brand strategy at your fingertips now,...
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Brand Farewell
May 2, 2009In the current global economic recession, the list of U.S. retailers who are closing many stores and even, in some cases, closing their doors forever is astonishing and continues to grow. Of course, it goes...
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Great web design is more than just a pretty picture
April 30, 2009The days of websites as brochures are over. Today, websites have to be dynamic, interactive and optimized for SEO .
Logorithms
November 26, 2007A Simple Formula for Great Logo Design and Management by Paula Satow, Satow Strategies LLC According to Wikipedia, an algorithm is a “definite list of well-defined instructions for completing a task.” Here’s a set of...
The Name Game
July 20, 2006How to Effectively Launch a New Company, Product or Service Nameby Paula Satow, Satow Strategies, LLC Years ago, when I was managing brands for a technology company, I went online the night before a big...
Branding Like the Big Guys
June 16, 2006How Small Companies Can Enhance Their Brands with Big Company Brand Styleby Paula Satow, Satow Strategies, LLC Here’s a chicken and egg question for you. Which came first — the big, successful company or its...
Trademark Alphabet Soup
July 26, 2005For many companies, one of the most confusing aspects about their trademarks is determining whether they should bear a ‘TM’ or a ® identifier. These valuable symbols can help signal the status of a company’s...