Satow Strategies

Digizoid zo

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DigiZoid™ zo™

Audio technology innovator, DigiZoid, needed new names for their innovative sound system and patent-pending sound technology. Satow Strategies helped the company develop a family of names, story and marketing strategy, all designed to reflect their exciting audio breakthrough for MP3s and other markets. The result? New product names and positioning for:

  • zo™ personal subwoofer

  • SmartVector™ technology