The 5 P’s of Marketing
The marketing mix is often referred to as "The 4 P’s":
Product [product or service]
Price [what customers will pay]
Place [where customers will buy]
Promotion [how to get the word out to prospective and current customers]
But many are surprised to learn that there’s a 5th P in the marketing mix — and arguably the most important!
Positioning is the touchstone of any successful marketing initiative. Marketing without solid positioning is like a ship without a rudder — all over the map and going nowhere. Competitive positioning is the short story that fuels your big story or messaging platform.
Integrated Marketing Plan and Program
Once you’ve identified your positioning, we work with you on developing:
Persona-based messaging platform
Brand strategy
Marketing Plan
and more…