USGN

Changing the world, one project at a time. 

With one of the world’s most powerful online project management software solutions, USGN sought a powerful brand story and strategy to effectively reflect their outstanding benefits to the commercial construction, retail and other industries. 

Satow Strategies developed a comprehensive assessment, recommended an integrated brand strategy and delivered a marketing package including:

• naming architecture

• brand identity management

• tagline:  Changing the world, one project at a time.

• key messages and story

Satow also identified and coordinated a top-quality integrated communications team including graphics, web and PR talent. Together, the group developed a marketing package including logo, brand identity, story platform, corporate suite, PR kit and website.

The result? A synergistic marketing toolkit that conveys the unique value of the USGN software platform to customers and prospects.