Changing the world, one project at a time.
With one of the world’s most powerful online project management software solutions, USGN sought a powerful brand strategy to effectively reflect their outstanding benefits to the commercial construction and other industries.
Satow Strategies developed a comprehensive assessment and recommended an integrated brand strategy including:
- naming architecture
- brand identity management
- tagline: Changing the world, one project at a time.
- key messages
Satow also identified and coordinated a top quality integrated communications team including graphics, web and PR talent. Together, the group developed a communications package including logo, brand identity, corporate suite, PR kit and website.
The result… a synergistic communications toolkit that conveys the unique value of the USGN software platform to customers and prospects.