The Nature of Performance
As a leading-edge wellness center focused on empowering its clients to achieve optimal health, Windhawk was poised for new growth and ready for a world-class brand. They needed a brand capable of capturing the spirit of their unique products and services as well as one that could serve as a lightning rod for their new family of natural supplements.
Satow Strategies developed a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:
- naming architecture
- positioning: The Windhawk Way Triad of Right Nutrition, Right Use and Right Mindset
- tagline: The Nature of Performance
- product naming: Balanced Naturals
- key messages: For multiple channels including web, collateral and PR
Satow also identified and coordinated a top quality communications team including graphics, web and PR talent. Together, they developed an identity package including corporate and product logos, brand identity, website, corporate suite, product packaging, collateral and media kit.
The result…an integrated brand that has helped to increase awareness and understanding of Windhawk and its offerings. The new brand identity encapsulates the brand personality – beautiful, intelligent and accessible.