Aloe Splash

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With a highly successful aloe-based soft drink, Aloe Splash, already on the market, Aloe Splash, LLC, needed a brand extension strategy to encompass their new Stevia-sweetened natural beverage.

Satow Strategies recommended extending the Aloe Splash architecture to an exciting, new brand name, Aloe Breeze, as well as several related deliverables:

  • naming architecture
  • product name:  Aloe Breeze
  • product panel
  • key sales messages

Aloe Breeze was successfully launched and received positive response in the F&B industry as well as with the public.