Aura at Camelback
Sustainable Luxury Living
Catalyst Communities, an Arizona developer, had a unique vision to redefine luxury living for today’s eco-friendly lifestyle. They needed a brand name and integrated strategy that captured the spirit of their one-of-a-kind urban enclave in the heart of Phoenix’s fashionable Camelback Corridor.
Satow Strategies developed a comprehensive brand assessment and market analysis and recommended an integrated brand strategy including:
- competitive positioning
- corporate name: Catalyst Communities
- development name: Aura at Camelback
- tagline: Sustainable luxury living
- key messages: For multiple channels including web, collateral and PR
Satow also helped identity a quality communications team including graphics, web and PR talent. Together, the group developed logo, brand identity, corporate suite, website, literature and media kit.
The result…a single, world-class eco-luxurious real estate brand that captured the imagination of the market, the interest of potential local, national and international buyers and generated lots of media buzz and coverage.