Terrion
Unlocking potential for people and property.
As a growing commercial real estate developer, Western Associates of Tucson, Arizona, needed a powerful brand name and identity to reflect their fast-growing business and powerful corporate culture.
Satow Strategies developed a comprehensive market analysis and assessment and recommended an integrated brand strategy including:
- positioning
- company name: Terrion Group
- corporate tagline: Unlocking potential for people and property.
- key messages
Satow also identified and coordinated a quality communications team including graphics, web and PR talent. Together, the group developed a communications package including logo, brand identity, corporate suite and website.
The result… a synergistic communications suite that helps “unlock the potential” of the company in the southern Arizona real estate market.

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