USGN

Changing the world, one project at a time. 

With one of the world’s most powerful online project management software solutions, USGN sought a powerful brand strategy to effectively reflect their outstanding benefits to the commercial construction and other industries. 

Satow Strategies developed a comprehensive assessment and recommended an integrated brand strategy including:

• naming architecture
• brand identity management
• tagline:  Changing the world, one project at a time.
• key messages

Satow also identified and coordinated a top quality integrated communications team including graphics, web and PR talent. Together, the group developed a communications package including logo, brand identity, corporate suite, PR kit and website.

The result… a synergistic communications toolkit that conveys the unique value of the USGN software platform to customers and prospects.