Services

At Satow Strategies, we have a unique, two-fold approach to helping clients achieve marketing success: Positioning & Integrated Brand Marketing.

  • The Power of Positioning. It is said that marketing is comprised of key elements or focus areas famously dubbed, “The 4 P’s: Product, Price, Place and Promotion.” For us, the 5th and the most important ingredient in the marketing matrix is positioning. Positioning is the touchstone of your message — the short story that tells a big story about you…one that resonates with your customers, partners, consumers, media and the general public.

  • Integrated Brand Marketing. This is the launchpad for your exciting, new positioning message.  We work closely with you and your team to integrate just the right mix of media, marketing venues and  initiatives, all informed by your  business goals and all to meet your timeline, scope and budget. We serve as your virtual VP of Marketing to help you put it all together:
    • Web Your website should reflect the true you — always putting your best foot forward. We help you design your website strategically, effectively leveraging internal and external resources to reach the right audiences with the right message…right on time.
    • Advertising Ads have the power to break through the clutter faster than a speeding bullet, with the impact and reach you need to change the game. From print ads to pay-per-click, we can help you convey your message creatively and effectively, whether reaching the widest range of consumers or the most targeted list of  industry prospects.
    • Print Collateral has the power to express the pure poetry of your offering – image, tone, impression and language can all work in harmony to reflect the brand and express the message. We work with you and your team to find the right resources and deliver a printed work of art.
    • Direct Direct Marketing is the focused approach to reaching customers and prospects. With postcards, brochures, e-mail and newsletters, direct marketing is still one of the most efficient and cost effective ways to hit the target. Satow helps you define and design the right electronic and print programs to make your mark –on time and on budget.
    • Content Effective messaging is the common thread that runs through all materials – print or electronic – fueling your ability to grow awareness and garner mindshare. Today, content must be written to cut through the clutter not only in a prospect’s mind but on the web as well. We are expert at writing collateral, social media messages, blogs, newsletters and other deliverables, all optimized for your audience and for search engines as well.

Satow Strategies:  Focused. On Point. Unmistakably different…
Want to develop a Marketing Plan that works? Contact the experts at info@satowstrategies.com or call (602) 481-1942.

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  • "I worked with Paula on several marketing projects including the naming of a new product. Paula is a naming and branding expert and can help any level business with company, product and service naming and branding issues. She took us through a great process and helped us tremendously."
    - Greg Head,
    Founder, President and CEO, New Avenue
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