Marketing

At Satow Strategies, we have a unique, two-fold approach to achieving marketing success.
First, we focus on the power of positioning.  It is said that marketing is comprised of key elements or focus areas famously dubbed, “The 4 P’s: Product, Price, Place and Promotion.” For us, the 5th and the most important ingredient is Positioning. In our view, everything starts with effective positioning – the touchstone of your messaging and product planning. This is where we connect the dots between the meaning of your company and the means with which you convey it. Once we create a powerful, new positioning statement, we can define your “Big Story”, the overarching key message that will inherently resonate with your constituents – customers, prospects, suppliers, strategic partners, press and analysts and the general public.      

Second, we define an Integrated Brand Marketing Strategy that works best for you. This is the launchpad that ensures your new positioning can really take off.  We work closely with you and your team to define the right mix of marketing channels and programs to reflect your business goals and strategic positioning – all within your project timeline, scope and budget. Here’s an overview of some of the tools we can leverage to create your perfect blend: 

• Web   Your website is your virtual corporate headquarters. It should encompass everything someone needs to know to determine if they want you as a supplier, a strategic partner or an employer. We can help you design your website, effectively leveraging internal and external resources, to reach the right audiences with the right information…right on time.
• Advertising   Ads have the power to break through the clutter faster than a speeding bullet, with the impact and reach you need to “change the game.” From print ads to pay-per-click, we can help convey your message creatively and effectively, whether reaching the widest range of consumers or the most targeted list of hot prospects. 
• Print   Collateral has the power to express the pure poetry of your offering – image, tone, impression and language can all work in harmony to reflect the brand and express the message. We work with you and your team to find the right resources and deliver a printed work of art every time.
• Direct   Direct Marketing is the focused approach to reaching customers and prospects. With postcards, brochures, e-mail and newsletters, direct marketing is still one of the most efficient and cost effective ways to hit the target. Satow helps you define and design the right electronic and print programs to make your mark –on time and on budget. 
• Content   Effective messaging is the common thread that runs through all materials – print or electronic – fueling your ability to grow awareness and garner mindshare. Today, content must be written to cut through the clutter not only in a prospect’s mind but on the web as well. We are expert at writing collateral, blogs, newsletters and other deliverables, all optimized for your audience and for search engines as well.

Satow Strategies:  Focused. On Point. Unmistakably different…
Want to develop a Marketing Plan that works? Contact the experts at info@satowstrategies.com or call (602) 481-1942.