With a highly successful aloe-based soft drink, Aloe Splash, already on the market, Aloe Splash, LLC, needed a brand extension strategy to encompass their new Stevia-sweetened natural beverage.
Satow Strategies recommended extending the Aloe Splash architecture to an exciting, new brand name, Aloe Breeze, as well as several related deliverables:
- naming architecture
- product name: Aloe Breeze
- product panel
- key sales messages
Aloe Breeze was successfully launched and received positive response in the F&B industry as well as with the public.