Beautiful by design.™
With an outstanding patent portfolio in the solar arena, Advent Solar sought to reposition the company to better reflect their unique offering of intelligent, high-energy silicon photovoltaic solutions.
Satow Strategies developed a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:
- naming architecture
- strategic positioning
- tagline: Beautiful by design.™
- key messages
Satow also identified and coordinated a world-class communications team including graphics, web and PR talent. Together, the group developed a corporate and product logo, brand identity, corporate suite, PR kit and updated website.
The result… a strategic, integrated approach to solar communications that conveys the unique value of Advent Solar’s intellectual property to customers, prospects, press and the industry at large.