Satow Strategies

Avent Solar

Avent Solar

Beautiful by design.™ 

With an outstanding patent portfolio in the solar arena, Advent Solar sought to reposition the company to better reflect their unique offering of intelligent, high-energy silicon photovoltaic solutions.

Satow Strategies developed a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:

  • naming architecture
  • strategic positioning
  • tagline:  Beautiful by design.™
  • key messages

Satow also identified and coordinated a world-class communications team including graphics, web and PR talent. Together, the group developed a corporate and product logo, brand identity, corporate suite, PR kit and updated website.

The result… a strategic, integrated approach to solar communications that conveys the unique value of Advent Solar’s intellectual property to customers, prospects, press and the industry at large.