Desert Retreat in the Heart of the City.
Nestled along the hillside of the Phoenix Mountain Preserve is Paradise Reserve, an exquisite enclave of 14 coveted luxury estate homesites. Paradiso Development Corporation needed to redefine their name and identity to reflect the property’s incomparable rarity, luxury and natural beauty.
Satow Strategies conducted a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:
- development name: Paradise Reserve (previously Lincoln 40)
- product names: Retreat and Escape
- tagline: Desert Retreat in the Heart of the City.
- key messages
Satow also identified and coordinated a leading communications team including graphics, web and PR talent. Together, the group developed a communications portfolio including logo, brand identity, corporate suite, website, literature and media kit.
The result…a highly successful real estate project reflecting a natural luxury brand identity and messaging, capturing buyer interest and generating a wide array of press coverage.