Unleashing the bandwidth
When several former Intel executives started this new high technology venture, they needed a unique name and strong technology brand worthy of their advanced computing power and I/O chips.
Satow Strategies conducted a comprehensive brand assessment and recommended an integrated brand strategy including:
- company name: Primarion
- product name: PowerCode
- brand architecture
- tagline: Unleashing the Bandwidth
- key messages: For multiple channels including web, collateral and PR
Satow also identified and coordinated an outstanding communications team including graphics, web and PR talent. Together, they developed a world-class brand identity and communications package including corporate logo, website, corporate suite, product literature and media kit.
The result… unprecedented industry awareness, record-breaking venture funding, outstanding press and analyst coverage and industry accolades and awards. The company was eventually sold to Zarlink and Infineon.