Satow Strategies




Unlocking potential for people and property. 

As a growing commercial real estate developer, Western Associates of Tucson, Arizona, needed a powerful brand name and identity to reflect their fast-growing business and powerful corporate culture.  

Satow Strategies developed a comprehensive market analysis and assessment and recommended an integrated brand strategy including:

  • positioning
  • company name:  Terrion Group
  • corporate tagline:  Unlocking potential for people and property.
  • key messages

Satow also identified and coordinated a quality communications team including graphics, web and PR talent. Together, the group developed a communications package including logo, brand identity, corporate suite and website.

The result… a synergistic communications suite that helps “unlock the potential” of the company in the southern Arizona real estate market.