Integrated brand strategy helped open doors to new markets
OnScreen needed to break through the clutter and clearly convey the benefits of their patented power management capability. Renamed the company to Waytronx and repositioned their thermal technology from LED systems to high performance computing applications and delivered integrated marketing strategy including:
company name Waytronx
naming architecture company and brand names
tagline The best path to system performance.
key messages across web, collateral and PR
identity logos, look & feel, corporate communications suite, website, collateral and media kit
program management identified and led integrated marketing team including graphics, web and PR agencies
The result—an integrated, world-class brand attracting new customers, strategic partnerships, government funding and outstanding PR and culminating in company M&A. AMA Spectrum Award winner for integrated branding.