Satow Strategies




The best path to system performance.

Refocusing their new WayCool™ thermal technology from LED systems to high performance computing applications, OnScreen needed to break through the clutter and clearly convey the benefits of their patented power management capability.

Satow Strategies developed a comprehensive brand assessment with OnScreen including new company name and recommended an integrated brand strategy including:

  • company name:  Waytronx
  • naming architecture
  • competitive positioning
  • tagline:  The best path to system performance.

key messages:  For multiple channels including web, collateral and PR
Satow also identified and coordinated a top quality communications team including graphics, web and PR talent. Together, they developed corporate and product logos, brand identity, corporate suite, website, demos, product literature and media kit.

The result…an integrated, world-class brand identity capable of attracting new business opportunities, strategic partnerships including M&A opportunities, government funding and exceptional press and analyst coverage. AMA Spectrum Award winner for integrated branding.