Paradise Reserve

Desert Retreat in the Heart of the City.

Nestled along the hillside of the Phoenix Mountain Preserve is Paradise Reserve, an exquisite enclave of 14 coveted luxury estate homesites. Paradiso Development Corporation needed to redefine their name and identity to reflect the property’s incomparable rarity, luxury and natural beauty.

Satow Strategies conducted a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:

• positioning

• development name:  Paradise Reserve (previously Lincoln 40)

• product names:  Retreat and Escape

• tagline:  Desert Retreat in the Heart of the City.

• key messages

We delivered the program and put together a world-class marketing team including graphics, web and PR talent that brought to life a new brand identity for a highly successful real estate project reflecting a new, natural luxury brand, captivating buyers and generating a wide array of press coverage.

The result? The client attracted new real estate partners to help them deliver on their sales and partnership goals.