Primarion

Unleashing the bandwidth

When several former Intel executives started this new high-tech venture, they needed a unique name and strong brand worthy of their advanced computing power and I/O chips. Satow Strategies conducted a comprehensive brand assessment and recommended an integrated brand strategy including:

• company name:  Primarion

• product name:  PowerCode

• brand architecture

• tagline:  Unleashing the Bandwidth

• story:  Shared across multiple personas and channels including web, collateral and PR

In addition to our brand deliverables, we brought together and led a team to develop an industry-leading brand identity and marketing package including logo, website, corporate suite, product literature and media kit. 

The result? Unprecedented industry awareness, record-breaking venture funding, outstanding press and analyst coverage and industry accolades and awards. Our work contributed to successful M&As with Zarlink (for I/O chips) and Infineon (for power chips).