Windhawk

The Nature of Performance

As a leading-edge wellness center focused on empowering its clients to achieve optimal health, Windhawk was poised for new growth and ready for a world-class brand. They needed a brand capable of capturing the spirit of their unique products and services as well as one that could serve as a lightning rod for their new family of natural supplements.

Satow Strategies developed a comprehensive market analysis and delivered an integrated brand program package including:

• naming architecture

• positioning:  The Windhawk Way Triad of  Right Nutrition, Right Use and Right Mindset

• tagline:  The Nature of Performance

• product naming:  Balanced Naturals

• key messages:  For multiple channels including web, collateral and PR

Satow also brought together and managed a complete marketing team to deliver world-class graphics, web and PR assets.

The result? An integrated brand that has helped to increase awareness and understanding of Windhawk and its offerings. The new brand identity encapsulates the brand personality – beautiful, intelligent and accessible.